Task within robotics
Context
A company specializing in industrial robotics was completing the development of a robot designed to automate repetitive tasks in manufacturing environments. The technology was promising, but the team faced a strategic challenge: How to find the first customers when the product was not yet fully industrialized?
Objective of the assignment
Defining a go-to-market strategy, identifying the first relevant leads and arranging qualifying meetings to validate use cases and start the sales effort.
Procedure
Conversations with the founders to understand the intended use cases, the technical benefits of the robot, and the level of maturity of the product.
Selection of the industries most likely to adopt the solution quickly (SMEs, subcontractors, high-speed production workshops).
Building a targeted database of companies and direct contact with decision-makers within production, maintenance and innovation.
Preparation of sales material and training in commercial argumentation during the launch phase.
Participation in several trade fairs (including Global Industrie, Siane Toulouse, CFIA Rennes) to increase visibility and create qualified contacts.
Organizing meetings and collecting feedback from the market to adjust positioning.
Result
Several qualified meetings were held with interested industrial companies. These conversations made it possible to test the sales arguments, identify concrete use cases and strengthen the company's credibility with the first partners. The task served as a springboard for the commercialization phase.